Rina Social Media 5/28/19 Rina Social Media 5/28/19

Good UX Is Actually from Words x Design

It all begins with an idea.

ACEResponse is a vital online resource designed to support students, educators, and professionals in navigating the complexities of crisis response, mental health, and emergency preparedness.

Their website serves as a central hub for educational materials, downloadable resources, and critical information. However, their existing website struggled to effectively present its vast content in a user-friendly manner.

The Challenge

The previous site was a content-heavy maze:

Walls of dense text with little hierarchy
Confusing navigation that buried important resources
No clear calls-to-action to guide students or educators
Overwhelming downloads with no organization

The result? Visitors were leaving before finding what they needed.

ACEResponse didn’t just need a prettier site. They needed copy that clarified, simplified, and guided; in other words, UX conversion copywriting.

The Solution

I approached their content with a focus on usability, clarity, and conversion.

Clear, Actionable Navigation: Rewrote the navigation labels so visitors could immediately understand where to go and find resources without guesswork.
Conversion-Focused Resource Pages: Transformed text-heavy sections into landing pages designed around student needs, each with clear calls-to-action.
Strategic Microcopy: Added guiding copy (buttons, signposts, prompts) that helped users move smoothly through the site and encouraged sign-ups.
Simplified Value Proposition: Refined their messaging so that within seconds, visitors knew who Ace Response was for and why the site mattered.

The Outcome

The new copy transformed Ace Response from a cluttered repository into a seamless resource hub. Visitors can now:

Quickly find and download critical materials
Understand exactly what Ace Response offers within seconds
Engage with resources instead of bouncing from overwhelm

And because the site was built with usability in mind, the team can easily maintain and expand it as their library grows.

Takeaway

Good UX isn’t just design, it’s words! Copy shapes the way users navigate, what they click, and how confidently they engage.

Rina Social Media 5/28/19 Rina Social Media 5/28/19

How ‘Following The Audience’ Generated $40,000+ for Sky High Adventure Center

It all begins with an idea.

When Sky High Adventure Center (SHAC) came to me with the goal of maximizing their year-end fundraising efforts, they had big dreams for supporting their community programs and improving their facility. Together, we created something special, and I’m so excited to share how we raised over $40,000, smashing the fundraising target!

What’s the secret to success?

The Campaign: More Than Just a Fundraiser

The challenge was to create a year-end campaign that was more than just a donation request. We needed to demonstrate our emotional impact, generate urgency, appeal to current and lapsed donors, and bring in new supporters, while reinforcing SHAC’s role as a key community asset.

So, I got to work developing a comprehensive marketing strategy that touched on every aspect of the campaign, and reached their audience exactly where they were at. This spanned across email campaigns, social media outreach, landing page, mailers, etc.

By using these strategies across different channels, we made sure to reach the right audience at the right time, creating the buzz and excitement needed to drive contributions.

Campaign Brand Strategy: Creating a Unique Identity

One of the most important elements of this fundraiser was the campaign’s unique brand identity. Instead of just piggybacking on SHAC’s established brand, I created a niche campaign brand that stood out on its own—something that would grab attention and speak to the heart of the community.

Here’s what we focused on:

Consistent Brand Voice– Think eye-catching, on-brand CTAs, campaign slogans, and copy that made the campaign instantly recognizable across email, social media, and mail.
Clear, Impactful Messaging – A message that wasn’t just about raising money, but about the real impact SHAC was making in the community.
Emotional Appeal – We told stories that resonated with SHAC’s supporters, showing exactly how their donations would make a difference.

The result? We built trust, credibility, and emotional connection with donors, influencing their likelihood to contribute.

The Results: Beyond Expectations

What happened after all the planning and execution? A lot more than we’d hoped for!

$40,000+ raised to support SHAC’s programs and facilities. The highest donor return the organization has seen, according to SHAC President John Slyer.
Expanded donor base, welcoming both new and returning supporters.
Increased engagement on social media and email—people were genuinely excited to get involved!
Higher brand visibility for SHAC, setting them up for even more success in future fundraisers.

This campaign was a reminder of the power of good marketing. With a clear strategy, compelling storytelling, and the right tools, you can turn an ordinary fundraiser into something extraordinary.

Rina Social Media 5/28/19 Rina Social Media 5/28/19

Blog Post Title Three

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.