Case Study: How I Transformed Jim’s Outdated Website Into a Conversion-Driven Lead Magnet
When Jim first came to me, his website looked like so many solopreneur sites: serviceable, but stale. The design had slipped out of style, his service list was outdated, and, most critically, his messaging wasn’t connecting. Even worse, his contact info routed to a forward-to number, which left hot leads hanging. The result? Interested prospects were bouncing before they ever had the chance to work with him.
This is a common trap for entrepreneurs: you launch your site with energy and excitement, but then life and business get busy. Seasons pass. Templates age, offers evolve, but the website doesn’t keep up. And while you’re focused on running your business, your website quietly stops pulling its weight.
That’s where conversion copywriting comes in.
The Challenge
Jim needed a website that didn’t just help his brand exist, he needed one that worked. His old site had three pain points:
Outdated design & messaging: It didn’t reflect his current brand or services.
Weak CTAs: Generic “Click Here” links failed to inspire action.
No conversion strategy: No clear path to move visitors from curiosity to booking.
In short: his site wasn’t hurting him directly, but it wasn’t helping him grow either.
My Approach
I started with a simple principle: clarity converts. Then I rebuilt Jim’s website copy and structure to act as a lead-generation engine. Here’s what we did:
Simplified his messaging so prospects felt like his brand spoke directly to them.
Rewrote his homepage to nurture leads into his sales funnel instead of letting them wander.
Strengthened his calls-to-action: Goodbye vague “Learn More.” Hello “Got Questions? Send Jim an Email—it’s free.”
Added social proof & urgency triggers to build trust and encourage action on the spot.
These weren’t massive changes or an expensive rebrand, no six-month development overhaul. Just strategic copy tweaks with a laser focus on conversion.
The Results
Today, Jim’s site is a lead generation engine. Visitors who once bounced now stick around. His CTAs get clicked. His contact form actually gets used. And he’s proud to send prospects to his website knowing it reflects his business at its best. And, best of all, he’s getting more bookings.
Jim told me:
“Sarinah [Rina] transformed my website from outdated to outstanding. The difference in inquiries is undeniable.”
The Takeaway
Your website doesn’t need to be completely rebuilt to drive results. Sometimes, a fresh set of expert eyes and a conversion-focused copy refresh is all it takes to:
Capture attention.
Build trust.
Inspire action.
If you haven’t updated your site in the last year, chances are you’re leaving conversions (and revenue) on the table.
Ready to See What a Copy Refresh Can Do for You?
I offer a free 30-minute strategy micro workshop where we’ll:
Review your website together.
Identify the biggest conversion blockers.
Map out quick, actionable fixes you can start using immediately.
And hey—if you know a solopreneur who could use this, pass it along. Referrals are golden, and I’ll thank you with 5% off your next project.
