How I Helped a Local Fitness Coach Go from Word-of-Mouth to Web-Ready
If you're a solopreneur or small business owner, especially in a public-facing, consumer-driven space like fitness, beauty, or coaching, your online presence can make or break your growth. While word-of-mouth referrals are gold, relying on them alone means you could be missing out on hundreds of potential leads searching online for services like yours. This is where a strong, modern web and social presence comes in—and where my client Mike from Approach Fitness realized it was time to level up.
Background
Mike is a dedicated personal trainer and group fitness coach who has built an incredible business based on client referrals and a tight-knit community. His classes are popular, his coaching is trusted, and his clients love him. But as his business grew, Mike noticed a common trend—most of his leads were coming from people who already knew someone in the gym. While that’s great, it left a gap when it came to potential clients searching for trainers in his area via Google or Instagram.
That’s when he approached me for help!
The Problem
Mike had virtually no digital presence. No website. No consistent branding on social. And his Google Business Profile was either missing or outdated, making it difficult for curious prospects to learn more or take action.
In today’s world, people want to “check you out” before committing, even if someone recommended you. That means visiting your website, scrolling through your Instagram, or reading Google reviews. Without that, you're invisible to anyone beyond your current network.
The Solution
Together, we created a professional digital foundation that would do three key things:
Make Approach Fitness discoverable in search engines and on social platforms.
Present Mike and his services in a polished, trustworthy, and engaging way.
Convert curious browsers into leads.
How
We built a mobile-friendly, SEO-optimized website with clear calls-to-action, including lead forms and booking integrations. The site was designed to reflect the energy of Mike’s in-person classes while making it easy for users to understand his offerings, schedule a visit, or sign up for sessions.
What We Did
1. Website Design and SEO Optimization
We built a mobile-friendly, SEO-optimized website with clear calls-to-action, including lead forms and booking integrations. The site was designed to reflect the energy of Mike’s in-person classes while making it easy for users to understand his offerings, schedule a visit, or sign up for sessions.
2. Google Business Profile Overhaul
We optimized Mike’s Google Business Profile to boost local search visibility. That meant updating categories, services, hours, photos, and writing an engaging business description. This simple move made him instantly more visible to people searching “fitness coach near me.”
3. Client Engagement System
We built an automated lead capture flow—complete with a welcome package that’s triggered by form submissions. This included next steps, FAQs, and value-packed information designed to warm up leads and get them excited about working with Mike.
4. Social Media Kickstart
We revamped his Instagram and Facebook pages with branded graphics, a CTA-optimized bio, and engaging content that reflects his real work—group classes, coaching moments, and community vibes. We also provided a guide for ongoing content creation that’s authentic and easy to maintain.
5. Custom Video Content
To round it all out, we captured dynamic video footage of Mike in action—training, correcting form, interacting with clients—to create a 30-second hero video and b-roll clips. These assets were used across the website and social platforms to boost engagement and give visitors a real sense of who he is.
Results
Since enhancing his online presence, more people are finding Mike’s business organically through Google and social media. His website is seeing more traffic, his Google ranking has climbed, and local searchers for personal training are discovering Approach Fitness at just the right time. On social, a growing base of engaged followers is doing more than just liking posts—they’re building trust, spreading the word, and fueling real growth.
Your Digital Presence = Your Front Door
If you're a small business owner in a service-based industry, having a digital footprint isn't a nice-to-have—it’s a necessity. Your website and social channels are often the first impression a potential client gets. If you’re not showing up online, someone else is.
Need help building your digital presence like Mike did? Let’s chat. Whether you’re starting from scratch or need a strategic revamp, I can help you turn clicks into clients.
