How I Helped Sky High Adventure Center Raise over $40,000 with a Game-Changing Fundraising Campaign
When Sky High Adventure Center (SHAC) came to me with the goal of maximizing their year-end fundraising efforts, they had big dreams for supporting their community programs and improving their facility. Together, we created something special—and I’m so excited to share how we raised over $40,000, smashing the fundraising target!
What’s the secret to success? It’s all about intentional branding, a strategic approach, and engaging your audience across multiple channels. Here’s how we did it:
The Campaign: More Than Just a Fundraiser
The challenge was to create a year-end campaign that was more than just a donation request. We needed to demonstrate our emotional impact, generate urgency, appeal to current and lapsed donors, and bring in new supporters—all while reinforcing SHAC’s role as a key community asset.
So, I got to work developing a comprehensive marketing strategy that touched on every aspect of the campaign:
Targeted Email Campaigns
Social Media Outreach
Landing Page Creation
Direct Mail Campaign
Postcard Campaign
Impact Video Creation
By using these strategies across different channels, we made sure to reach the right audience at the right time, creating the buzz and excitement needed to drive contributions.
Campaign Brand Strategy: Creating a Unique Identity
One of the most important elements of this fundraiser was the campaign’s unique brand identity. Instead of just piggybacking on SHAC’s established brand, I created a niche campaign brand that stood out on its own—something that would grab attention and speak to the heart of the community.
Here’s what we focused on:
Consistent Brand Voice– Think eye-catching, on-brand CTAs, campaign slogans, and copy that made the campaign instantly recognizable across email, social media, and mail.
Clear, Impactful Messaging – A message that wasn’t just about raising money, but about the real impact SHAC was making in the community.
Emotional Appeal – We told stories that resonated with SHAC’s supporters, showing exactly how their donations would make a difference.
The result? We built trust, credibility, and emotional connection with donors, influencing their likelihood to contribute.
The Results: Beyond Expectations
What happened after all the planning and execution? A lot more than we’d hoped for!
$40,000 raised to support SHAC’s programs and facilities.
Expanded donor base, welcoming both new and returning supporters.
Increased engagement on social media and email—people were genuinely excited to get involved!
Higher brand visibility for SHAC, setting them up for even more success in future fundraisers.
This campaign was a reminder of the power of good marketing. With a clear strategy, compelling storytelling, and the right tools, you can turn an ordinary fundraiser into something extraordinary.
