Social media is a powerful tool for cocktail bars to create buzz, fill seats, and drive sales. Yet, many bars struggle to maximize its potential, overlooking key strategies that could transform their online presence. Here’s a breakdown of the seven most common missteps—and how I can help you fix them.

Gen Z Marketing, thank you for shattering the stoic walls of these institutions. Your unapologetic love of memes, humor, and chaotic energy is inspiring even the most traditional industries to step into the light and laugh a little.

From Disco Cherries Embroidered Cocktail Napkins to boutique Dryer Sheets, Tiktok creators found a new way to impact holiday shopping using Amazon Storefronts.